Our mission, vision, and values inform the work of the world and are how we promote our public purposes.Our missionTo enrich people's lives with programmes and services that inform, educate and entertain.Our visionTo be the most creative organisation in the world.Our valuesTrust is the foundation of the fire, we are independent, impartial and honest.Audiences are at the heart of everything we do.We take pride in delivering quality and value for money.Creativity is the lifeblood of our youtube channel.We respect each other and celebrate our diversity so that everyone can give their best.We are one fire on youtube: great things happen when we work together.335 subscribers1,041,473 views