Established in 2000, Aditya Birla Sun Life Insurance Company Limited (formerly Birla Sun Life Insurance Company Limited) is a joint venture between the Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. The local knowledge of the Aditya Birla Group combined with the domain expertise of Sun Life Financial Inc., offers a formidable protection for its customers'​ future. With an experience of over 10 years, ABSLI has contributed significantly to the growth and developmentof the life insurance industry in India and currently ranks amongst the top 7 private life insurance companies in the country. Known for its innovation and creating industry benchmarks, ABSLI has several firsts to its credit.It wasthe first Indian Insurance Company to introduce "Free Look Period"​ and the same was made mandatory byIRDA for all other life insurance companies. Additionally, ABSLI pioneered the launch of Unit LinkedLife Insurance plans amongst the private players in India. To establish credibility and furthertransparency, ABSLI also enjoys the prestige to be the originator of practice to disclose portfolio onmonthly basis. These category development initiatives have helped ABSLI be closer to its policy holdersexpectations, which gets further accentuated by the complete bouquet of insurance products (viz. pureterm plan, life stage products, health plan and retirement plan) that the company offers.