ENTtech Media Group/PAPER is an entertainment ecosystem driving and creating pop culture. Founded in 1984 as PAPER Magazine, today PAPER's businesses are in Entertainment, Media and Social Architecture as well as Marketing, Events and Creative Strategy via our sister agency, PAPERwork. PAPER stands at the intersection of where Internet Culture meets Pop Culture. Since its beginnings, PAPER has been committed to introducing readers to new people, trends and ideas as well as providing a new perspective on what is known. In 2014, PAPER created #BreakTheInternet starring Kim Kardashian and shot by Jean-Paul Goude. The project generated mass hysteria on the web and garnered 30 million unique views, 1 trillion impressions and countless memes, hashtags and mentions on social media, SNL, late-night talk shows and more.