Amazon.com is a Seattle, Washington–based e-commerce and cloud computing giant whose humble beginnings can be traced to founder Jeff Bezos's garage, where he began selling books on the still-emerging World Wide Web. Although the company is best known among consumers for its retail platform, a majority of its operating profits (as of 2024) come from its cloud computing division, Amazon Web Services (AWS). Amazon is also emerging as a leader in generative artificial intelligence (GenAI) with its Bedrock platform. On the media side, Amazon is in the thick of the so-called "streaming wars," with its Prime Video entertainment and sports subscription model—including original content—battling for share of viewers.