Since its beginnings, El Palacio de Hierro has honored its vision of concentrating and sharing the best that domestic and international style has to offer through unparalleled products and services, thus creating a unique shopping experience for customers. Over one hundred boutiques with brands exclusive to El Palacio, as well as a robust Provate Label division and important Gourmet areas round out the one of a kind Brand offering."Soy Totalmente Palacio" embodies a strong statement of identity, attitude and lifestyle which translates into the company's famed advertising campaigns which celebrate personal style and share the stories of real life characters that inspire through their unique lifestyles.2015 marks a landmark year for the company through the grand reopening of El Palacio de Hierro Polanco as the flagship door. Also known as "The Palace of Palaces" over 600,000 sq. ft. became the largest fashion and luxury space in Latin America confirminf the company's vision and potential.All of this makes El Palacio de Hierro one of the most powerful and iconic brands in the market and a beacon of luxury and fashion. El Palacio de Hierro is much more than a store – it is a lifestyle.