In an industry such as logistics, it's rare for a defining value to be anything other than price. The reason isn't a lack of innovation or new thinking, but simply the fact that often the massive extra value on offer hasn't been clearly articulated.RTT's Intelligent Logistics, comprising a range of unique, specialised and pioneering expertise, makes that point clear. For RTT, these things – including an internationally heralded supply chain solution, which delivers significant cost and efficiency benefits by providing unprecedented visibility to its customers of their own supply chains, and unique risk management measures, which are hugely effective in protecting its customers' assets – are the fundamentals that are already driving its customers into new territory. They're the things that customers typically don't know that they can have; don't know that they exist and don't realise even if they do. RTT is the only logistics company in SA which can offer this.For RTT's customers, the rules of the game have changed forever. Where traditional logistics companies may offer a solid logistics service, RTT has taken its service offering far beyond that. Intelligent Logistics is about leveraging the information of intelligence generated by the core function of transportation and logistics.