So, what's with the name? We might be a little "ugly" in that we go against the grain, but we like to think we're making waves in the coffee industry through doing good. We're a locally owned, Memphis-based roaster, and we've been doing our thing for three generations. We ethically source our organic beans for a fair and eco-friendly trade. It's really a win-win: Farmers have more support to provide for their families, and we're able to brew rare and unique coffees.