At Phaedon, we are passionate about sparking participation and illuminating the possibilities for brands. What is participation? It is the ultimate form of connection, capable of cultivating emotional loyalty and impacting your brand's bottom line.We partner with our clients to simplify complex milestones and ignite brand love. Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe; we are the driving force behind some of the world's most trusted brands and unforgettable campaigns; and we guide organizations in transforming the customer experience, from the inside out. Across marketing communications, loyalty technology and services, and business transformation consulting, we bring intelligent imagination to solve your biggest business and brand challenges.