At Johnson Outdoors, we believe creating value goes beyond creating great products into innovating the ultimate experiences for outdoor enthusiasts. Our portfolio of market-winning fishing, diving, camping, and watercraft brands are known for delivering on that promise.​All of this is possible because of our people. We're passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. We're pleased you're here to learn more about the Johnson Outdoors family of brands as well as our core values.Our Heritage BrandsThe brands that make up the Johnson Outdoors family include well-established names in the outdoor industry. We live up to that history by providing top-quality, innovative products that inspire people to experience the awe of the great outdoors every day.​Fishing Brands include:​• Minn Kota® motors and accessories​• Humminbird® fishfinders, maps and charts​• Cannon® downriggers​Diving Brand:​• SCUBAPRO® dive equipment and computers​Camping Brand:​• Jetboil® personal cooking systems​​Watercraft Brand:​• Old Town® canoes, kayaks, paddles and personal flotation devices​