At CELINE the products are central to everything and speak for themselves. Ready to wear, leather goods, accessories and shoes: each item is crafted to be beautiful and practical, without artifice, in tune with the everyday lives of the women for whom it is designed. CELINE's focus is on "less but excellent". Rooted in the present, CELINE writes its history day after day: exploration, creative energy and committed choices lie at the heart of its culture. This explains the brand's ability to be full of surprises. Its major characteristics are sophisticated materials, a passion for detail and timeless modernity. CELINE is a company which creates affinities, built on a clear value system: sincerity, agility, focus. Internally, everyone is a stakeholder and ambassador for a single, coherent project: to make beautiful, sincere and genuine products which empower women and give them joy in dressing and living for themselves. CELINE looks above all for individuality and talent in those who contribute to achieving this goal, not a specific "profile". In February 2018, Hedi Slimane was named Creative Director of CELINE.