Sawubona is a data tech business which partners with B2C businesses to drive value for their consumers. We enable businesses on a data transformation journey to sustainably & rapidly partake in the data economy to ensure they compete.At the core of our business is our Data Exchange platform, which empowers businesses to rapidly update and enrich customer insights on their consented consumers. Within the Data Exchange partners can access various applications which enable them to more effectively leverage these insights to better service their customers. The ecosystem sits on millions of data points and currently boasts 15 million asset owning South African consumers. We seek to understand the consumer data need of our partners in order to solve a business problem. Once we understand the data need, we can match the consumer insight that solves the problem. The Data Exchange is the mechanism which allows our partners to extract data while protecting consumer privacy & data sovereignty.