The company was established in 2000 and is a leading name in women's apparel fashion. Starting with a single outlet in Sector—18 Noida, the enterprise has flourished to include several exclusive outlets in Delhi, NCR and Punjab, Haryana, J&K, Uttarakhand, Uttar Pradesh, Andhra Pradesh and coming up in other parts of the country.With a dream to create a line of garments for women who are conscious about quality, styling, and finish, the company has been devoted to creating garments that use the finest quality fabrics and materials, international styling, trendiest cuts, and elegant designs. Based on impeccable quality and contemporary styling that is the choice of every cosmopolitan woman, the company has flourished and made an enviable reputation for itself. Not just the quality, but the detailing of every article is so thorough that it leaves little to be desired.