Neil Cumming's Professional Contact Details

Neil Cumming's Current Company Details

Can You Handle The Truth? The truth is, most software companies suck at marketing. The software sector is the most exciting and fastest growing industries in the world. A sector which is pulling the rest of us ...
Can You Handle The Truth? The truth is, most software companies suck at marketing. The software sector is the most exciting and fastest growing industries in the world. A sector which is pulling the rest of us into the digital age. Ironically, software companies often have 20th Century marketing strategies. Outdated, ineffective, just burning money!In the past, businesses were clamouring to buy software solutions. A chimpanzee in a suit carrying a briefcase could sell software. The market is no longer "chimp" friendly. Your buyers are better educated and more cynical. They also have far more choice. To be a leader in the world of software, you need attention, and you need to be memorable. Not just "differentiated" but different in a way that is compelling and makes a difference.Born from the co-founder's combined forty years' experience of selling software businesses globally, cognitive neuroscience and visual design they have developed a new way. We "get it", the technical language, the market dynamics and the frustrations. We know how to make your business memorable winners, not "me-too" also-ran's.Other marketing agencies and consultants have wasted the money of software companies for decades. They hide under the umbrella term of "brand", peddling bullshit and half-truths. Competitive Space is an evolutionary leap forward for software marketing. It will positively impact every facet of the organisation. A compelling story that will sit in the genes of your business and the minds of your employees so that they can speak truth with cohesion.Our strategic service is not cheap, but neither should you be. It will add energy and a messaging backbone to your business that breeds confidence from employees and customers.We won't appease or patronise you by telling you what you want to hear. What we will deliver for you is a devastating advantage, lifting your employees and business to a new level of performance.
strategic positioning
visual narratives
memorable messages
gain customer attention
management consulting

Others Named Neil Cumming

Project Delivery Manager PDP 1 at BHP
Founder & CMO at BRAVE NEW WAY
President at
Territory Sales Manager at AQUATICA NZ LIMITED

Frequently Asked Questions about Neil Cumming


What company does Neil Cumming work for?

Neil Cumming works for OutSmart Strategy.

What is Neil Cumming's role at OutSmart Strategy?

Neil Cumming's role at OutSmart Strategy is Co-Founder.

What is Neil Cumming's email address?

Neil Cumming's email address is n**@outsmartstrategy.com.

What is Neil Cumming's business email address?

Neil Cumming's business email address is n**@outsmartstrategy.com.

What industry does Neil Cumming work in?

Neil Cumming works in the Management Consulting industry.

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