Clovia is a premier fashion, lingerie and personal care brand for the urban Indian woman. The company designs, manufactures in India; and sells fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia; and personal care products under the brand Skivia from the House of Clovia. Clovia's products are sold from both multi-brand stores (offline and online) as well as exclusive stores website and app.Clovia has redefined the lingerie market by going beyond standard fits, colours and sizes. It offers customers a wide variety of choices in ‘everyday essentials', along with ‘fashion solutions' keeping up with customers' evolving wardrobes. Clovia's mantra: "Lingerie is not simply to be worn, it must be experienced". Lingerie is an important part of your wardrobe, and it doesn't have to be drab and boring.The company has patent-pending algorithms that help them gauge customer purchase patterns and track post-purchase/usage feedback. Today, Clovia's offerings include more than 6,000 product styles (250 new styles a month) in 75+ sizes based on its feedback-led design approach that processes over 1 million product feedbacks and 140 million other customer- profile data points to iterate on its fits and design, backed by its proprietary "Clovia Curve Fit Test."In March 2022, Reliance Retail Ventures acquired 89% stake in the brand. Through this partnership, Clovia benefits from Reliance's scale and retail expertise, extending the presence of the brand and bringing together a stronger value proposition.