At PC Financial® we are focused on making everyday banking andspending more rewarding for every Canadian.We offer products and services in the following segments:Payment Cards: The ONLY credit and bank accounts that earn youPC Optimum™ points. PC® Mastercard® credit cards offer PCOptimum™ points for every dollar spent. The PCMoney™ Account, operated by President's Choice Bank, workslike a bank account and offers PC Optimum™ points on everydaybanking and purchases, with no monthly fee.Insurance: PC® home and auto insurance are offered through PCFinancial Insurance Broker Inc. and relationships with severalinsurance companies.Telecom and Gift Cards: The Mobile Shop, PC Mobile prepaid cellphone service, and Gift Cards businesses are focused upondelivering convenience and exceptional value to LCL customers.Loblaw Companies Limited is Canada's largest food distributor andhas expanded into certain non-food categories, with operations acrossthe country. LCL concentrates on food retailing with the objective ofproviding consumers with the best in one-stop shopping for everydayhousehold needs.PC Financial® and PC Services are important business units withinLCL that manage and develop the products and service programs inorder to improve the customer experience, maximize value, andprovide a platform to enhance customer insights and relationships.