ImprezzAI is a Boston-area tech startup focused on helping businesses grow through smarter advertising. The two main business problems we're solving are: 1) attribution -- measuring how different ads affect consumer behavior, and 2) programmatic campaign management -- continuously adjusting how much our customers pay for different ads, to maximize the benefit of advertising, based on our attribution model. Advertising, and especially digital ads, are how businesses grow and thrive. Our goal is to help businesses to be more efficient. Doing this well involves architecting and building AI/ML systems to process and interpret large volumes of data quickly.