Omniture, Inc. provides online business optimization software enabling customers to manage and enhance online, offline, and multichannel business initiatives. The company hosts and delivers its Omniture online business optimization platform to its customers as an on-demand subscription service. This platform consists of Omniture SiteCatalyst, Omniture DataWarehouse, Omniture... see more Discover OnDemand, Omniture Genesis, Omniture SearchCenter, Omniture Test&Target, Omniture SiteSearch, and Omniture Publish services, as well as Omniture Discover OnPremise software. These services enable customers to capture, store, and analyze information generated by their Web sites and other sources, as well as to gain business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Omniture also provides enterprise, on-demand, and automated onsite behavioral targeting and optimization solutions, as well as real-time Web analytics applications. In addition, the company offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support, and user training through Omniture University. It serves various industries, including automotive, financial services, media, retail, technology, and travel. The company sells its services through direct and indirect sales channels primarily in North America, EMEA, Japan, and the rest of the Asia-Pacific region. Omniture, formerly known as SuperStats.com, Inc., was founded in 1996 and changed its name to MyComputer.com, Inc. in 1999. Further, it changed its name to Omniture, Inc. in 2002. The company is headquartered in Orem, Utah.