SONU PARTHASARATHYA proven marketer & strategist who has been in the Middle East for the last 18 years. Being in the UAE since 2004, SP has successfully steered companies through financial downturns/pandemic using tactical strategies and unconventional business thinking. SP had been associated with some of the top names in the UAE like Arada, Sobha, Damac, Danube and so on.SP's experience spans through multiple industries like Advertising Agencies, Retail, Real Estate and Business to Business (b2B). With over 18 years of experience in the UAE, SP had the opportunity to explore and learn the Middle East market in depth through his various roles at different companies.From the days of pure traditional marketing to the fast transformation to aggressive digital marketing, SP has transformed himself to successfully develop winning marketing strategies for corporates. He has had the experience of working with some on the top business leaders in the UAE.